Total Battery Consulting
May 19, 2015

PHEV market to grow fivefold between 2014 and 2020 - Chinese & European preference for PHEVs dominates future vehicle and battery development.

The 2015 xEV Industry Insider Report by Dr. Menahem Anderman, released this week, projects that the combined annual global EV and PHEV market will grow fourfold from 350k to 1.4 million vehicles between 2014 and 2020, with even faster growth likely in the following decade.

The report reveals sharper growth for PHEVs than for EVs, with government regulations heavily impacting regional market direction. Chinese and European markets tend toward PHEVs, Japan toward conventional hybrids, and the U.S. - driven by both California and Federal regulations - toward a mixture of xEVs.

The 2015 xEV Industry Insider Report dissects current xEV and xEV-battery technology and presents the likely trajectory of the industry, including vehicle- and battery-market forecasts by automakers and battery developers to 2020. It discusses the technological status and manufacturing positions of individual battery producers and points out the Japanese and Korean battery manufacturers who are best positioned to succeed in the market.

According to the Report’s baseline estimate, the global Li-Ion xEV business, totaling $4.1 billion in 2014, will reach $10.7 billion in 2020. Anderman’s report is based on onsite interviews with senior battery technologists and business development executives at 13 of the major international automakers and 10 of the main battery-system suppliers.

Dr. Anderman’s Tesla Battery Report is also available and provides insight into the company that became the world’s larger user of Li-Ion batteries overnight and of its battery technology, with EV market and EV battery market forecast to 2020.  He also explores the gigafactory’s cost, challenges and benefits.

Dr. Anderman routinely provides technology and market assessments to international clients and government agencies including the U.S. Senate, the California Air Resources Board, the U.S. Department of Energy and others.

For more information about the Report, contact TBC at 530-692-0640 or visit or